013: Being Seen As A Leader

with Jane Anderson

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Although thought leadership has been around for quite some time, not many people can completely decipher what it is and how best to utilize it. A thought leader uses his/her expertise to offer unique guidance, influence others, and inspire innovation.

Thought leadership can sometimes have more return on investments than any other marketing strategy. This is because thought leadership changes your company’s brand perception and potential customers start seeing you for the industry specialist you genuinely are.

In an age when a person with a large enough following on LinkedIn can be deemed a thought leader, it’s crucial to understand the precise definition of who a thought leader is.

This is one of those episodes you can’t afford to miss. We unravel the charismatic world of thought leadership, when to use it, and develop the right balance between experience, skill, authenticity, and talent in today’s leadership demands. 


  • Your name is your business (3:50)

  • Retention strategies for leaders in corporate (7:10)

  • Why it’s so important to retain a good leader (7:38)

  • Training your managers (9:10)

  • Looking for the next leaders in your organization (9:28)

  • Leadership identity (10:03)

  • Implementing teamwork projects (10:30)

  • Building a coaching capability (11:33)

  • How to identify your own leadership identity (12:12)

  • What creates identity (12:35)

  • Why identity is formed from not having a lot of choices (13:17)

  • Exposing yourself to other forms of identity (13:50)

  • Who you are and what you’re trying to achieve (14:20)

  • Your identity as your brand (14:50)

  • What’s your identity, and who do you sell your time to? (15:30)

  • Thought leadership (16:14)

  • What is thought leadership (17:30)

  • How to become known for knowing something (19:05)

  • How to get started as a thought leader (23:10)

  • Importance of thinking about your tribe and the communities you can lead (24:30)

  • Why LinkedIn is so essential for your leadership journey (25:38)

  • How you as a leader represents your brand (26:50)

  • Content creation as a crucial part of thought leadership (28:20)

  • Gathering a group of people who’ve got the same experience as you do (29:20)

  • Getting some imperfect action (30:50)

  • You won’t recognize how unique your thoughts are until you start sharing them (31:38)

  • Top tips for leaders aspiring to get into the thought leadership space (32:30)

  • Working on your identity (33:20)

  • The types of content you need to create (33:43)

  • The Importance of creating your community (34:13)

  • Why you need to start reading more often (35:17)

  • Create a platform for yourself (36:30)

  • Your knowledge and expertise are what sets you apart from the competition (37:13)

  • How to get your ideas out there (39:10)

  • Leveraging a great piece of content (40:35) 




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Jane Anderson is a Strategic Communications expert. With over 20 years’ experience in Personal Branding, Content Creation and Tribe Building. She has worked with over 100,000 people on building more trust and influence in their businesses and brands. 

Her clients include some of the world’s leading experts in their field as well as iconic brands such as Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy. 

Jane has recently been voted in the top 3 branding gurus globally.  She has won International Stevie Awards for Women in Business and nominated in the Telstra Business Women Awards 7 times. She also has one of the top 1% of most viewed LinkedIn profiles.


She is the host of the iTunes podcast "The Jane Anderson Show" interviewing people like Seth Godin and has been featured in Business Insider, Sky Business, Sydney Morning Herald and The Age. She is also on Forbes Coaches Council. Known for helping people become prolific, she recently helped over 500 influencers create over $50 million of IP in two days.

She is the author of seven books including “Catalyst Content: Create a Piece of Purposeful Content in Less than 10 Minutes.”

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