023: Use creative thinking to move innovation from strategy to reality

with Marque Kabbaz

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Have you ever asked yourself what the more successful companies do differently that makes them so successful? Is it their market understanding, their customer focus, or maybe a visionary growth strategy? Yes, all these factors can play a part in a company’s fortunes, but one thing makes all the difference. We know that they don’t develop innovative ideas by a stroke of good luck because luck is not guaranteed.


The one thing that makes them win consistently and attract the best talent is cultivating a culture of innovation. They build frameworks within their teams that support consistent strategic and creative thinking. They understand that every new day packs new problems that require different problem-solving techniques.


Unfortunately, only a small proportion of organizations are giving their employees room to be creative, and even fewer are cultivating a culture of innovation.


That’s why we are pleased to have with us today Marque Kabbaz, an industry leader in the strategic and creative thinking space. We talk about building a culture that promotes innovation, the evolution of design thinking, and how innovation is slowly taking over our everyday lives.  


  • Getting to know Marque Kabbaz (03:35)

  • Resilience in the creative industry (06:20)

  • Combining creative and strategic thinking to develop creative problem-solving skills (12:15)

  • Innovation as a mindset (15:45)

  • Building a culture of innovation (18:15)

  • Why forward-thinking organizations are prioritizing on innovation (21:00)

  • How Isobar stands out through startup accelerated thinking (22:11)

  • How innovation is slowly creeping into every aspect of our lives (30:10)

  • Dissecting Marque’s BCII program at UTS (32:25)

  • The evolution of design thinking (36:08)

  • Top 5 tips for leaders and upcoming leaders (37:25)






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Marque is the Head of Strategic Design at Isobar. He has nearly two decades of experience as a strategy and business design lead, building both brands and businesses for some of Australia’s largest organisations.

He consistently applies different thinking to the same old business challenges, using a human centred design approach.

Working across all sectors, from Financial Services to FMCG, CPG, Retail, Mining, Pharma, Automotive, Energy, and Government, he's used design thinking, agile methodologies, behavioural economics, and business design to improve relationships, and results.

He loves getting to the underlying cause of any business challenge, and strategically applying human psychology, and creative principles to generate lasting and effective change.

He's insatiably curious and a bit of a tech geek. He's been both creative and strategic leads for large and small enterprise, scaled startups, has a degree in Behavioural Psychology, and is always people focused.

People who have worked with, and for him, tend to do so again and again.

He has a satirical sense of humour and loves a good single malt whiskey. 

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